"If you want to grow your business online, you must first need to grow your brand"
In order to build our brand online effectively, we need to be aware about the following :
- Research our audience : to build our brand online, it is very important what is our audience so we can create strategies and communication plans that target effectively this specific audience. A lot of tools allow us to learn more about our audience such as demographic informations (gender, age, marital status, household income,...)
- Give our brand a voice : this would determine what our audience wants (and needs !) to hear and give them a message that would draw their interests.
- Balance our online media mix : to build correctly our brand online, I think it's important to use a big part of the online tools to which we have access (social networks) because, today, they're a very important and effective way of communication to launch, expose and promote products to customers ad to quantified their feedbacks.
- Build up our reputation online : first of all, we might have a clearly defined strategy to reach our audience and identify the right tools to reach and keep this audience.
To conclude, "the more prevalent your brand becomes in the mind of our customers, the stronger our reputation will grow online".
2 comments:
I think that you made an interesting point about how to build a Brand Online.
I wonder, do you think that submitting surveys online would be a good way to promote a brand?
Thank you !!
Yes ! I think it would be a great idea because, it could be an interesting feedback for you ! You can see what people think about what you're doing, and then, you can use all the information collected and make something better (if you need to !)
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